Make proper detailing products
Use real, effective ingredients
Price them fairly
Keep it fun
Because we wanted to make a point. While others were inventing mystical tech or made-up compounds, we decided to take the mick: “We only squeeze the finest dodos for their rare oils…”
Spoiler: we don’t (shockingly). But that’s how ridiculous some of the industry had become - and in some ways, still is.
We make products as well as we can, not as cheaply as possible.
Sometimes that means our stuff costs a little more. Sometimes it doesn’t. But it always works. And we’d rather be the brand that overdelivers than overclaims.
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